Graphic Design FAQ The Most Frequently Asked Questions About Graphic Design and Designers

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What is graphic design?

Graphic design is the creation of art which combines text and graphics to communicate an effective message. This includes the design of logos, websites, graphics, brochures, illustrations, newsletters, posters, signage, billboards, packaging and any other type of visual communication.

Why do I need a graphic designer?

A graphic designer has in-depth knowledge of graphic design and the experience to create a piece that not only looks good but is effective in selling your product or service. Not only does a graphic designer have the professional software and skills required to create a stunning graphic, they're also conversant in the process of preparing files for use by printers or Web hosting providers, ensuring trouble-free output of your finished marketing materials.

Why should I hire a professional graphic designer when I can get 30+ designers at contest type websites?

The problem with those kind of websites, is that you don't know what you're getting. They allow any artist to submit designs but unfortunately some of them (not all) steal other people's designs and call it their own. This can result in lawsuits from companies that they stole the design from. I've seen this happen too many times. Why take a chance? Hire a graphic designer you trust and have them design the product for you.

How do you pick the colours for my logo?

That all depends. If a client does not have a colour preference and wants me to choose them, I use colours that reflect their business. For example if you offered eco friendly products, I would choose greens and blues. Also, when I present a logo to a client, I would provide several designs with different colour choices.

Why should my logo be unique?

Your logo is your identity. You want it to reflect what you do and stand out from the rest. I good logo is simple and easy to identify with. Try to keep away from trends like web 2.0. Trends fade fast and will date your logo quickly.

What's the difference between a Vector image and a Raster image?

A vector image is made up of paths, each with a mathematical formula (vector) that tells the path how it is shaped. An example of a vector image is an illustrator file. This file can be scaled to any size without losing clarity.

A raster image is made of up pixels therefore will lose clarity when enlarged. Raster images are best used for photos.

I am sending out an e-blast. What resolution should my ​image be?

The resolution should be 72 dpi when sending out images through e-mail. Images with a higher resolution will increase the file size therefore taking longer to download. Since your computer monitor is only 72 dpi, the image will look the same whether it be 72 dpi or a 1000 dpi.

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